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‘ZG 10’ Number plate sale sets new record at auction

Car number plates are processed for disposal in a workshop in Ticino

Zug's online number plate auction, which began on February 8 and lasted for one week, was the first such event to be held by the canton.


A number plate for the Swiss canton of Zug has sold anonymously at auction for CHF233,000 ($253,353), breaking the previous record of CHF161,000.

For now, the buyer of the “ZG 10” plate remains unknown, as the item was sold on Wednesday at an anonymous online auction. Several other car and motorcycle plates were auctioned off at the event, the proceeds of which brought more than CHF500,000 to the treasury of the central Swiss canton.

The previous Swiss number plate auction record was set last March by a buyer who paid CHF160,100 for the privilege of owning the canton Valais registration number “VS 1”.

An Emirati businessman set the world record in 2008, paying 52.2 million dirhams (CHF14.4 million) for a plat displaying only the digit “1”.

Very Special? Swiss number plate breaks auction record

Would you pay CHF160,100 ($158,800) for a licence plate? A bidder made the record offer for “VS 1” on Tuesday – five minutes before the month-long ...


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