The Swiss voice in the world since 1935
Top stories
Stay in touch with Switzerland

Swatch wins trademark battle with F1 champion Lewis Hamilton

lewis hamilton
Lewis Hamilton after winning the Turkish Grand Prix last week. Keystone / Tolga Bozoglu

Formula 1 driver Lewis Hamilton has lost his bid to stop the watchmaker Swatch registering the “Hamilton International” trademark in Europe.

The European Intellectual Property Office (EUIPO) has thrown out the attempt by Hamilton’s 44IP company to block the Swiss Swatch group from selling timepieces in Europe under the name “Hamilton International”.

EUIPO said that since the trademark consisted in the sole word “Hamilton” and not “Lewis Hamilton”, it was not – as 44IP argued – an affront to fair competition.

According to the Daily Mail newspaper, 44IP had also argued that Hamilton International had never been used commercially – but the court found that it had indeed been in use long before the 35-year-old British driver had been born.

The original Hamilton International watch company was founded in 1892 in the US and was taken over by Swatch in 1974. Watches made by the group have been worn by, among others, Elvis Presley and Marlene Dietrich.

Hamilton, Lewis that is, is a partner of another luxury Swiss-based watch company, the Schaffhausen-based IWC.

EUIPO ordered 44IP to pay the opposing party €1,000 (CHF1,080) in legal costs.

Popular Stories

Most Discussed

News

Higher direct payments do not stop scrub encroachment on alpine pastures

More

Higher direct payments fail to curb scrub encroachment on alpine pastures

This content was published on The scrub encroachment on Swiss alpine pastures leads to the loss of grassland and damages the typical landscape. It is also responsible for the decline in biodiversity. Despite higher direct payments, the bushes continue to spread.

Read more: Higher direct payments fail to curb scrub encroachment on alpine pastures
Swiss population satisfied with life according to survey

More

Swiss population satisfied with life according to survey

This content was published on In a survey, the population of German-speaking and French-speaking Switzerland expressed general satisfaction with their lives. Respondents were less happy with politics and their personal finances, according to the online comparison service Moneyland.

Read more: Swiss population satisfied with life according to survey
Millionaires prioritise well-being over material possessions

More

High-net-worth individuals prioritise well-being over material possessions

This content was published on The priorities of wealthy private individuals have shifted against the backdrop of ongoing geopolitical tensions and trade disputes. While spending on luxury goods is declining, demand for travel and experiences is unabated.

Read more: High-net-worth individuals prioritise well-being over material possessions
Spanish flu: virus genome deciphered a century later

More

Swiss researchers sequence genome of 1918 Spanish flu virus

This content was published on Researchers from the Universities of Basel and Zurich (UZH) have sequenced the genome of the Spanish flu virus, thanks to a sample taken from an 18-year-old Swiss boy who died in the city on the Limmat in 1918, when the pandemic spread around the world.

Read more: Swiss researchers sequence genome of 1918 Spanish flu virus

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR