The Swiss hotel industry seems to be picking up; the first half of 2010 saw more overnight stays than during the same period last year.
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According to figures released by the Federal Statistics Office on Wednesday, there were 17.5 million overnight stays between January and June. That shows a 2.1 per cent increase compared with those months in 2009.
There was a 2.9 per cent rise in guests from Switzerland, who accounted for 7.5 million of those stays. There was a slight decline in European guests: 0.9 per cent.
Meanwhile, the number of Asian guests is growing, with 16 per cent more than in the first half of 2009. In June 2010 there were 32 per cent more Asian visitors than in June 2009.
Most came from China, but many were from Japan, India and the Gulf States.
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Hotels see hope despite economic crisis
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But the sector says that it is crisis resistant, even if it expects 2010 to be another hard year. There were 35.6 million overnight stays in Switzerland in 2009, according to the Federal Statistics Office. This is 4.7 per cent less than in the record 2008. “Most regions had a reduction of overnight stays. The…
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At a news conference in Bern on Monday, the association admitted that prices were higher than in neighbouring countries and put forward a number of measures to maintain the country’s attractiveness. As an example, a study from the BAK Basel Economics research group showed that prices on average in the hotel trade were 12 per…
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Switzerland Tourism, the industry’s marketing arm, says that a focus on domestic and neighbouring markets, as well on quality and value will help the sector ride out the downturn. Journalists arrived at Switzerland Tourism’s annual media conference in Zurich on Tuesday to the uplifting notes of Puccini’s Nessun dorma, accompanied by picturesque views of the…
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