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Future of Miss Switzerland contest in doubt

Alina Buchschacher, 20, is Miss Switzerland 2011 Keystone

The future of the Miss Switzerland contest is under threat following low viewer ratings for the televised beauty pageant on Saturday.

Just 25.7 per cent of Swiss television viewers tuned in to watch Alina Buchschacher win the Miss Switzerland crown on Saturday night, a ten per cent drop compared with 2010 figures.

The low ratings continue a downward trend for the contest in recent years, which was still winning 40 per cent of viewers in its time-slot three years ago.

Saturday’s show was also beset with costume hitches and technical problems, with incorrect names of candidates being flashed on screens for election by viewers.

Pageant organisers said the heads of Switzerland’s French, German and Italian-language public television broadcasters would meet to discuss the future of the show.

In May, public television station SF ended its affiliation with the Mr Switzerland contest in the wake of poor ratings. The contest has since signed a three-year contract with private television channel 3+.

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SWI - a branch of Swiss Broadcasting Corporation SRG SSR

SWI - a branch of Swiss Broadcasting Corporation SRG SSR