Matterhorn to disappear from Toblerone chocolate bars
A "modernised" mountain will replace the Matterhorn, but the bear hiding on the side will stay.
Keystone / Martin Ruetschi
Switzerland’s iconic Matterhorn mountain, sometimes called the “Toblerone mountain”, is to disappear from the packaging of the famous Swiss chocolate bar, as it is also being made abroad.
The words “made in Switzerland” will also disappear from bars to be made in Slovakia, a spokeswoman said on Friday, in accordance with “Swissness” legislation. The spokeswoman for the American group that owns the Toblerone brand said there will be a “modernised mountain logo” instead, and the bear hidden on the side of the Matterhorn will be retained.
The signature of Toblerone’s founder will also be visible. The spokeswoman did not say whether all the packaging would be changed or only that of the chocolate bars produced in Slovakia.
Strict regulations for “Swiss Made” products have been in place since 2017. The aim is to protect the “Swiss” brand from abuse and guarantee a long-term advantage for companies producing in Switzerland.
Toblerone production in Bratislava is due to start in the third quarter of this year. The production line in Bern, where all Toblerone chocolate is currently produced, will continue.
Invented by Theodor Tobler and Emil Baumann, Toblerone has been produced since 1908. Its name is a combination of the name of its inventor “Tobler” and “torrone”, the Italian name for honey and almond nougat. After several changes of ownership, Toblerone is now manufactured by the Mondelez Group.
More
More
The pioneers of Switzerland’s ‘Chocolate Revolution’
This content was published on
How did a country without a single homegrown cocoa bean become one of the world’s leading chocolate manufacturers?
In Switzerland more people are being referred to electrical therapies or psychedelic-assisted psychotherapy. Are there similar approaches where you live?
Living longer: What do you think about the longevity trend?
The longevity market is booming thanks in part to advances in the science of ageing. What do you think of the idea of significantly extending human lifespan?
St Moritz most expensive Swiss address for luxury homes
This content was published on
St Moritz is the most expensive Swiss municipality for luxury real estate, with square metre costs starting at around CHF43,000.
Geneva university Palestinian demonstration ongoing
This content was published on
University of Geneva continues to prohibit access to areas occupied by members of the Student Coordination for Palestine group.
This content was published on
United States companies expanded their operations in Switzerland at a much higher rate than European counterparts last year.
This content was published on
Switzerland approves five electricity reserve plants powered by CO₂ neutral fuel, with a total capacity of 583 megawatts.
Toblerone enters second legal battle with Bern chocolate bar
This content was published on
Mondelez has launched legal proceedings against a Bern manufacturer whose chocolate bar it says exploits Toblerone's reputation.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.