Two Swiss sports celebrities rebuked over Instagram posts
The Swiss Fairness Commission has rebuked two influencers over non-declared advertising made in posts made on Instagram, Swiss public television SRF has learned.
This content was published on
2 minutes
SRF/ilj
Русский
ru
Швейцарские «звёзды» Иоланда Нефф и Юрий Подладчиков предупреждены за «джинсу»
The decision concerns a post each by snowboard champion Iouri Podladtchikov and mountain biker Jolanda Neff, according the SRF reportExternal link published on Friday. SRF has seen the decisions, which are the first in Switzerland concerning influencer advertising.
The celebrities do not have to fear fines, as the Swiss commission can only issue warnings.
Signal
Nevertheless, the head of the Swiss Foundation for Consumer Protection, Sara Stalder, told SRF that the decisions in both cases sent a strong signal, as the confirmation of the association’s complaint “made things clear for influencers”.
A spokeswoman for Podladtchikov said they would not be commenting at present; Neff’s manager told SRFExternal link that the athlete accepted the decision and was pleased that the chapter was now closed.
The Swiss Foundation for Consumer Protection is demanding stricter rules against product placement and secret online advertising, similar to those found in neighbouring European countries.
Currently, the Swiss law against unfair competition and guidelines for fair advertising state that advertising must be properly labelled, but do not specify how. The foundation points to best practices in countries like Sweden, which it says has much clearer guidelines to identify when a post is an advert via the use of hashtags, different fonts and layouts.
More
More
Complaint filed against Federer and other Instagram influencers
This content was published on
A Swiss consumer protection organisation has filed a complaint against Swiss celebrity “influencers”, accusing them of “surreptitious advertising”.
First large-scale alpine solar plant approved in Switzerland
This content was published on
The approval was met with satisfaction by the project's organisers, but it also brings with it a certain amount of pressure.
Medieval squirrels may have ‘helped spread leprosy’
This content was published on
An examination of squirrel remains in the United Kingdom has opened up interesting questions and possibilities in terms of the history of the disease.
Swiss money laundering office registers record number of reports
This content was published on
The Money Laundering Reporting Office Switzerland (MROS) registered a record number of reports of suspicious activity last year.
Two teens accused of planning terror attack released from custody
This content was published on
The Schaffhausen judiciary has released the two teenagers from custody who allegedly planned bomb attacks in Switzerland.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Complaint filed against Federer and other Instagram influencers
This content was published on
A Swiss consumer protection organisation has filed a complaint against Swiss celebrity “influencers”, accusing them of “surreptitious advertising”.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.