I cover food and agribusiness and have a special interest in sustainable supply chains, food safety and quality, as well emerging players and trends in the food industry.
A background in forestry and conservation biology led me down the path of environmental advocacy. Journalism and Switzerland made me a neutral observer who holds companies accountable for their actions.
Livestock production accounts for about 12% of global greenhouse gas emissions and is one of the leading drivers of deforestation. This is why Amsterdam is banning meat advertising from May 1, 2026.
What are your thoughts on this approach, and should similar measures be considered in other countries?
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Agribusiness
Dutch cities are banning meat advertising – will Switzerland follow?
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Amsterdam will become the first capital city to introduce a ban on advertising meat products to address climate change. It will be more difficult to implement such a policy in Switzerland.
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