The Swiss Fairness Commission has rebuked two influencers over non-declared advertising made in posts made on Instagram, Swiss public television SRF has learned.
This content was published on
2 minutes
SRF/ilj
Русский
ru
Швейцарские «звёзды» Иоланда Нефф и Юрий Подладчиков предупреждены за «джинсу»
The decision concerns a post each by snowboard champion Iouri Podladtchikov and mountain biker Jolanda Neff, according the SRF reportExternal link published on Friday. SRF has seen the decisions, which are the first in Switzerland concerning influencer advertising.
The celebrities do not have to fear fines, as the Swiss commission can only issue warnings.
Signal
Nevertheless, the head of the Swiss Foundation for Consumer Protection, Sara Stalder, told SRF that the decisions in both cases sent a strong signal, as the confirmation of the association’s complaint “made things clear for influencers”.
A spokeswoman for Podladtchikov said they would not be commenting at present; Neff’s manager told SRFExternal link that the athlete accepted the decision and was pleased that the chapter was now closed.
The Swiss Foundation for Consumer Protection is demanding stricter rules against product placement and secret online advertising, similar to those found in neighbouring European countries.
Currently, the Swiss law against unfair competition and guidelines for fair advertising state that advertising must be properly labelled, but do not specify how. The foundation points to best practices in countries like Sweden, which it says has much clearer guidelines to identify when a post is an advert via the use of hashtags, different fonts and layouts.
More
More
Complaint filed against Federer and other Instagram influencers
This content was published on
A Swiss consumer protection organisation has filed a complaint against Swiss celebrity “influencers”, accusing them of “surreptitious advertising”.
Is your place of origin, your Heimatort, important to you?
Every Swiss citizen has a Heimatort, a place of origin, but many have never visited theirs. What’s your relationship with your Heimatort? What does it mean to you?
Switzerland is Europe’s most innovative country, EU study finds
This content was published on
In the European Commission's annual ranking, the Swiss score dropped slightly in 2025, but not enough to cost it top spot.
Women’s Euro 2025 has been largely peaceful so far
This content was published on
After two weeks of football fever in various Swiss host cities, no major incidents have been reported so far, police say.
Planned solar park at Bern airport scaled back after talks
This content was published on
The ground-mounted plant at Belpmoos Airport will be smaller than originally planned, the parties involved said on Tuesday.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Complaint filed against Federer and other Instagram influencers
This content was published on
A Swiss consumer protection organisation has filed a complaint against Swiss celebrity “influencers”, accusing them of “surreptitious advertising”.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.