Swatch links up with AOL Time Warner

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The world biggest watchmaker, the Swatch Group, is to team up with AOL Time Warner to jointly promote their products and services. Swatch will benefit by gaining a presence on the US media giant's online, print and television platforms.

This content was published on April 26, 2001 - 10:11

Under the deal, announced on Wednesday, AOL Time Warner will develop programmes and promotional initiatives for Swatch's 18 brands. These will be promoted across the US company's various media, including Time Inc. and AOL websites.

AOL Time Warner boss, Bob Pittman, said the agreement would give Swatch new opportunities to showcase their products while creating "opportunities to bring new interactive devices to consumers".

For its part, Swatch will develop, promote and market a range of new products with AOL Time Warner entertainment content. These will include watches which will enable wearers to access AOL Time Warner's websites.

Nicolas Hayek, co-chairman of Swatch said: "Considering the strong consumer impact of our brands, this agreement perfectly matches the... strategies of the Swatch Group."

Swatch, the world's largest manufacturer of finished watches, posted net income of SFr651 million last year on sales SFr4.26 billion.

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