At the Congress of the Swiss Abroad 2023 in St Gallen, participants tackled the question of whether Swiss culture can be considered an “export product”. What would your answer be?
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I am an experienced video journalist passionate about making complex topics accessible and engaging through compelling multimedia storytelling. Focused on social and environmental issues, I produce various video formats on a wide range of topics, specialising in impactful explainer videos with motion graphics and stop-motion animation.
During my studies in cinema, English literature and journalism, I’ve gained experience in radio, television, and print across Switzerland. After working with the Locarno Film Festival’s image & sound team, I joined SWI swissinfo.ch in 2018 to produce local and international reportages.
When people think of Switzerland, they often think of punctuality, mountains and melted cheese. These things are indeed part of the country’s image – although there are late trains there, too – but are they also part of Swiss culture? After all, one discovers different beliefs and traditions in all corners of the country, be they linguistic, religious or culinary.
When we also asked our readers this question, they sent us photos of everything which constitutes Swiss culture abroad. In addition to cuckoo clocks, chocolate and small wooden cows, a number of other things were included in the patchwork.
While various organisations strive to create a positive image of Switzerland abroad, the Swiss Abroad are ultimately the ones closest to the local population and through whom the culture of the country is passed on.
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