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Swiss drank less wine in 2023 – but more of it was local

A hand pours white wine from a bottle into one of three glasses on a wooden table. In the distant background a mountain is visible.
More white wine was drunk than in 2022, however this was not able to compensate for a decrease in red wine consumption. Keystone

People in Switzerland drank slightly less wine in 2023 than in the previous year. However, Swiss-made wines increased their market share. 

Overall, wine consumption fell by 1.3 million litres to 235.9 million litres, the Federal Office for Agriculture announced on Thursday – a decrease of 0.5%.  

However, there were differences between types of wine: according to the figures, an uptick in white wine consumption was not able to compensate for a drop in the popularity of red. That said, red wine still accounted for just under 64% of total consumption, with at least 150 million litres drunk.  

+ Read more: Swiss wine fights to boost market share

Swiss wine’s market share in 2023 increased by 1.6 percentage points on the previous year to 38.6%, with 91 million litres of national wine drunk, an increase of 3.8% on 2022. In contrast, consumption of foreign wines fell by 3.1% to 144.9 million litres. 

Adapted from German by DeepL/kp,dos 

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