Switzerland’s ailing tourism sector turns to Federer for help
The money he gets from Switzerland Tourism will go towards helping disadvantaged children in Switzerland, Federer said.
Keystone / Mark Dadswell
Swiss tennis star Roger Federer has been recruited as an “ambassador” to help promote his home country’s tourism sector, which has been hard hit by the Covid-19 pandemic.
This content was published on
2 minutes
Keystone-SDA/swissinfo.ch/sb
Español
es
El debilitado sector turístico suizo pide ayuda a Federer
The winner of 20 grand slam titles has begun a long-term collaboration with Switzerland Tourism to help promote its “energising nature” and attract guests, the national tourism board said on Monday.
“I’ve always felt like I’ve represented Switzerland, not just through the Olympic Games or team competitions,” said Federer, who turns 40 in August.
“I’ve been very proud to do that for the 22 years that I’ve been on tour. I’ve always felt like an ambassador to the country so to do this was a logical step.”
Switzerland Tourism said they were planning joint promotional projects worldwide, beginning in European cities, followed by the United States, then Asia and the Pacific region.
“The support is urgently needed right now, after the biggest tourism crisis since the Second World War,” it said.
Federer and Switzerland Tourism have not revealed exactly how much he will earn for his tourism work. But they said the money would go towards his foundation, which helps disadvantaged children in Switzerland and southern Africa. The tennis star said the funds would be invested in playgrounds in Switzerland.
More
More
Covid-19: Swiss tourism sector to suffer until 2023-2024
This content was published on
Switzerland’s hard-hit tourism sector is set to continue to suffer due to the new coronavirus for another three or four years.
This content was published on
The French-Swiss artist Saype has created a new giant painting on the summit of the Grand Chamossaire above Villars-sur-Ollon VD. The 2500 square metre work depicts a boy with a rucksack on his shoulders.
This content was published on
According to "Schweizer Illustrierte", Swiss actor Carlos Leal is returning to Switzerland - after 15 years in Los Angeles. "It's become loud there, megalomaniacal and arrogant," he said in the online edition of the magazine.
This content was published on
A coin collector has filed a criminal complaint with the Office of the Attorney General of Switzerland against Swissmint, the federal mint, for fraud in connection with the sale of the limited-edition 100-franc gold Vreneli.
Museum to open devoted to Swiss ski legend Vreni Schneider
This content was published on
Vreni Schneider is to have a museum in the centre of her home village of Elm. The legendary Swiss ski racer has numerous memorabilia at home, which she is now releasing and exhibiting.
This content was published on
A shooting range in Wittenbach, northeastern Switzerland, was broken into on Sunday night. The unknown perpetrators stole several antique weapons.
Euro 2025: most of crowd at Germany-France match were women
This content was published on
At Saturday's European Championship quarterfinal in Basel, the majority of the crowd at a football match in St. Jakob-Park was female for the first time.
Pilots’ union seeks to end deal with SWISS over working conditions
This content was published on
The Aeropers pilots’ union is expected to end its collective labour agreement with SWISS, as it pushes for better working conditions for its members.
Drugs often approved for wider use than tested, says Swiss study
This content was published on
A study by the University of Zurich, ETH Zurich and Yale and Harvard universities found that many medicines are approved for groups not tested in trials.
This content was published on
Over the four days, around 98,000 people – including volunteers – made their way up Bern’s local mountain for the 42nd edition of the festival.
Foreign residents in Moutier gain voting rights before town joins canton Jura
This content was published on
Foreign nationals living in Moutier will be able to vote in local and cantonal elections this year, even before the town joins the canton of Jura in 2026.
Covid-19: Swiss tourism sector to suffer until 2023-2024
This content was published on
Switzerland’s hard-hit tourism sector is set to continue to suffer due to the new coronavirus for another three or four years.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.