Football, football and football, in particular the Swiss national squad is what the Swiss looked for, due to its appearance - and at times questionable performance - at the 2018 World Cup.
Top spot went to Swiss star, Xherdan Shaqiri, who was in the spotlight for celebrating a victory over Serbia by making hand gestures of an Albanian national symbol, the double eagle.
Second position went to Swiss coach Vladimir Petkovic.
Switzerland now has royalty, at least as far as sports are concerned, when footballer Valon Behrami married ski star Lara Gut.
The bride came fourth (second to the groom). She now speeds down the slopes burdened with a multisyllabic name, Lara Gut-Behrami. Still gut, German speakers may wonder.
Fifth position went to still single Adela Smajic, the daughter of former professional footballer, Admir Smajic. Adela starred in the reality TV show, Bachelor.
Controversial academic Tariq Ramadan was the sixth most searched person by the Swiss this year. Ramadan is facing several allegations of rape.
Another group of Swiss footballers took the last four positions in the top ten.
They were followed by international celebrities including Meghan Markle, and a fallen star of sorts, Bitcoin.