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Canadian style guru sells “swissness” to the Swiss

This content was published on Mar 31, 2002 “Tyler doesn’t like to sit.” That was the answer of Brûlé’s personal assistant when she was asked if he would pose for journalists in one of the first class seats of the new airline. Instead, Brûle opted to stand outside the hangar in front of a plane belonging to “swiss” – a name that he…