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Novartis withdraws “Functional Foods” from international markets

This content was published on Jun 22, 2001 One-and-a-half years after its launch, Novartis said it was shelving high-nutrition products, in the “Aviva” range which included drinks, biscuits, muesli and granola bars. “The main reasons for the lack of response from consumers were pricing and taste,” Mark Hill, a Novartis spokesman, told swissinfo. “One of the additional factors was the fact that consumers…