Watch Valley
The home of the famed Swiss watch and clock-making industry in Western Switzerland recently received a prestigious Milestone tourism award for an innovative campaign to attract visitors. The campaign, called “Watch Valley”, was conceived by André Rothenbueler (Roat-en-bewler). Spanning four cantons, “Watch Valley” includes a tourist trail highlighting the Swiss tradition of precision watch-making. As Swiss Radio International’s, Samantha Tonkin reports, the Swiss love of timekeeping started here, back in the 17th century.
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