This was the question posed by Open Switzerland, a project which gives the public the chance to create their own posters regarding Swiss identity. Visitors to the Open Switzerland website can choose from a range of provocative and iconic Swiss images and add captions in a new ‘neutral’ font, Basetica.
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‘The world is changing – and so is graphic design’
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What does it mean to be a Swiss font today? Matthieu Cortat explains how he designed Basetica as part of the Open Switzerland project.
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Sixty years ago Switzerland was the centre of the typographic universe. How are contemporary designers leaving their imprints?
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.