Death and scandal dominate Google hit list

Swiss internet users were fascinated mostly by death and wayward celebrities in 2011.

This content was published on December 15, 2011 - 14:47 and agencies

The search engine analysed millions of terms typed by Swiss surfers and published the most popular ones on Thursday.

The celebrity list was topped by Dominique Strauss-Kahn, the former head of the International Monetary Fund whose chances of becoming the next French president were scuppered in May when he got embroiled in a sex scandal in New York.

Strauss-Kahn was followed by troubled British singer Amy Winehouse, who died in July aged 27, and Apple co-founder Steve Jobs, who died in October aged 56.

Pippa Middleton, who almost outshone her sister at the latter’s wedding to Prince William at the end of April, made it into the top ten of fastest-growing names.

Unsurprisingly, the most-searched for Swiss celebrity was tennis star Roger Federer, followed by rapper Bligg and Angela Martini, a previously relatively unknown model whose appearance at an awards ceremony in New York in June had people scrambling to their computers to learn more. The fact that she’d forgotten her underwear probably played a role.

When it came to search terms, the social networking site Facebook was at the top, followed by YouTube, Hotmail and… Google.

The list of most popular events in Switzerland was headed by big musical festivals: Paléo, Greenfield and the Openair Frauenfeld. The Montreux Jazz Festival came fifth.

In compliance with the JTI standards

In compliance with the JTI standards

More: SWI certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here. Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at

Sort by

Change your password

Do you really want to delete your profile?

Your subscription could not be saved. Please try again.
Almost finished... We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.

Discover our weekly must-reads for free!

Sign up to get our top stories straight into your mailbox.

The SBC Privacy Policy provides additional information on how your data is processed.