Small ski resort puts itself back on market

Grächen is a small ski resort in canton Valais. Like other Swiss ski areas, it was struggling to compete with destinations abroad. But thanks to an innovative strategy the village has managed to make itself competitive again. (Michele Andina, swissinfo.ch)

This content was published on January 9, 2013 - 11:00

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A documentary and animation filmmaker from Bern, Michele studied film at Zurich University of the Arts. He's been a swissinfo.ch video journalist since 2004 and has a special interest in developing new video formats for mobile viewing, mixing animation and documentary styles.

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Swiss invest in innovation to boost tourism

This content was published on Jan 9, 2013 The regional tourist office in the Upper Engadine valley has developed a programme to “coach” warmth and affability in response to a perceived “lack of friendliness” in its mountain resorts, which includes St Moritz. “In the beginning we had to be very proactive, going to companies or hotels and saying, ‘Can we do this with…

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