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Inside SWI

How we work: the JTI certificate

Series How we work, Episode 1:

You, our readers, asked us questions about how we work. In this video, Veronica DeVore, our head of audience, explains what the “JTI certificate” stands for.

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1 minute

My work focuses on engaging with you, our audience, and strengthening trust in our journalism. I develop engagement tools such as multilingual debates and help distribute our content to users across platforms. A former nurse, I later pursued English linguistics and media studies where I developed a keen interest in journalism and news in the digital age.

SWI swissinfo.ch is a member of the Journalism Trust Initiative, which is a label that appears on our website below every article. Do you want to know what it means? We explain what it stands for in this video.

Do you have any questions about how we work? Let us know via this link:

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Find out more about SWI swissinfo.ch

This content was published on We provide independent reporting on Swiss politics, business, science, culture and society. In addition, we report on issues relevant for Swiss citizens living abroad, to engage with them and assist them in exercising their political rights in Switzerland.  As a purely online media outlet we combine text, pictures, videos, animations and graphics to tell our stories and bring them to you, wherever you are…

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR