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Zermatt and the dynamic ski pass pricing system

Ski season is underway and many ski resorts are now offering a flexible ski pass pricing system. This is the case in Zermatt, where ski passes can be bought in advance with discounts of up to 25%. Unfair or smart thinking? And does this system have a future? (SRF/swissinfo.ch)

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR