The EU Court ruled on Wednesday that the term Emmentaler refers to a type of cheese familiar in German-speaking countries as opposed to a specific region in Switzerland.
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Toblerone can afford to abandon the Matterhorn
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European foodmakers guard their territories fiercely but they should be exposed to competition, says John Gapper.
The verdict means that Emmentaler cannot be designated a protected trademark in the EU, dealing a blow to makers of the Swiss cheese with distinctive holes.
The cheese organisation Emmentaler Switzerland argued in vain to the EU court that Emmental cheeses from outside of Switzerland should be clearly labeled as such.
The Luxembourg judgment can still be appealed to the highest European court, the European Court of Justice.
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Gruyère cheese group loses trademark case in US
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A court in the US has ruled that cheese does not have to come from the Gruyère region of Switzerland to be sold under this name.
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