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Corporate giants outgrow Swiss roots

This content was published on Feb 4, 2010 Jimenez, in his own words, doesn’t even notice that Novartis is Swiss. In the era of multinational corporate giants, the management code appears to be universal and nationality irrelevant. But how far have Swiss-based multinationals drifted from their roots? In a global marketplace is corporate culture the only culture that counts? Success brings expansion, and…