Cluster: Swiss Identity

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Anti-smoking campaign draws on cigarette ads

This content was published on Jan 10, 2011 The three-year campaign, Stop smoking. Change to SmokeFree., is aimed at encouraging consumers to kick the habit, according to Ursula Koch, head of the prevention unit of the Federal Health Office. The number of smokers had dropped to 23 per cent of the population by 2007 but is now stagnating, according to Koch, putting Switzerland…