Some one thousand men and women paraded on motorbikes through Geneva on Sunday with women leading, to promote gender equality and support women in need.
It is organized each year by the association “Everyone on a Motorbike” (TEM CH) as part of an event to raise money for women in need. This year’s proceeds will go to help people suffering from endometriosis, an often painful gynaecological disorder.
TEM CH is open to men and women, according to its president Melinda Steinberg, who says there are more and more women taking up riding a motorbike.
Sunday’s parade included motorbikes of all shapes and sizes, from scooters to large, powerful machines, quads and sidecars.
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Car show models force car companies to think hard about the image they want to project. A Nissan manager told swissinfo.ch that every year the company discusses whether it still wants to use models at the Geneva event. The consensus is that beautiful women are more likely to draw the attention of photographers. They certainly…
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