Rivella profits sink by a third
The Rivella soft drinks concern reports that profit last year went down by a third to SFr 3.9 million, although market share in Switzerland went up slightly to 13.7 per cent.
At a news conference in Zurich, Rivella announced that sales in Switzerland went up by 11.7 per cent to 85 million litres, with an additional 16 million litres produced for foreign markets.
However, the group said that it had not achieved its goal in Britain to establish Rivella on the market as a mass product.
Rivella said sales of its green tea drink, introduced last year, had exceeded its “wildest dreams”, with a production of 13.4 million litres.
Invented in 1952 by Robert Barth, the company’s chairman, Rivella is a milk serum drink made from natural ingredients.
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