So far automation and digitalisation have mainly led to job losses in manufacturing, but the growing importance of artificial intelligence (AI) will also jeopardise office jobs, according to a study.
This content was published on
2 minutes
Keystone-SDA/ts
Español
es
Los empleos de oficina, cada vez más amenazados por la IA
ChatGPT and other AI applications are about to have a massive impact on the world of work, with jobs in marketing and sales, retail, commercial and industrial production being particularly affected, says the study by the labour market observatory AmosaExternal link at the University of Zurich.
It said jobs in these areas may be particularly at risk in the future because they have a high proportion of routine activities and at the same time have great potential for the use of AI applications.
More
More
ChatGPT: intelligent, stupid or downright dangerous?
This content was published on
It has all the answers, talks like a book and sounds uncannily real. But can we really trust ChatGPT?
“Artificial intelligence could be increasingly used in marketing, for example, when it comes to recognising behavioural patterns and customer needs and the related personalisation of advertising,” said Katharina Degen, head of Amosa’s Swiss Job Market Monitor.
The study, presented in Zurich on Tuesday, said office and secretarial occupations were particularly at risk. But the retail trade, which has already come under heavy pressure from online trade, is also likely to remain in focus.
Amosa said the labour market authorities and various employers’ associations agree that in a world of work characterised by digitalisation and a shortage of skilled workers it will be a matter of ensuring that employees can acquire the necessary skills to be able to work in the occupations that are in demand. Digital skills in particular should be specifically promoted.
More
Debate
Hosted by:
Sara Ibrahim
Is AI going to help or hurt us?
Computers are proving capable of performing tasks that require human intelligence and to influence our decisions. Should we be letting them?
Is your place of origin, your Heimatort, important to you?
Every Swiss citizen has a Heimatort, a place of origin, but many have never visited theirs. What’s your relationship with your Heimatort? What does it mean to you?
Swiss Guard swearing-in ceremony postponed following Pope Francis death
This content was published on
The swearing-in ceremony of the Pontifical Swiss Guard, which usually takes place on May 6 each year, has been postponed to a date to be announced next autumn.
Swiss medical device maker Ypsomed to sell diabetes business
This content was published on
Bern-based injection device manufacturer Ypsomed announced on Tuesday that it was selling its diabetes-related activities.
Award-winning Swiss author and scholar Peter von Matt dies aged 87
This content was published on
The Alemannic writer and former professor of German literature Peter von Matt died on Monday in Zurich at the age of 87, following a long illness.
Swiss foreign minister spoke with Iranian counterpart about US dialogue
This content was published on
Swiss Foreign Minister Ignazio Cassis has spoken with his Iranian counterpart Abbas Araghchi about the current dialogue between the US and Iran.
Swiss foreign minister appeals for cohesion and dialogue at Expo in Japan
This content was published on
Swiss Foreign Minister Ignazio Cassis called for cohesion and dialogue at the opening of the Swiss National Day at Expo 2025 in Osaka, Japan, on Tuesday.
Switzerland postpones launch of emergency number for domestic violence victims
This content was published on
The launch of the “142” emergency number, which aims to help victims of domestic violence in Switzerland, has been postponed to May 2026.
This content was published on
Swiss insurers Baloise and Helvetia have announced plans to merge into one company, becoming the largest employer in the Swiss insurance sector.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.