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IOC considers webcasts for minor sports

IOC chief, Juan Antonio Samaranch, acknowledged during the conference that the rapidly developing sports online market is cause for concern Keystone

The International Olympic Committee said on Tuesday it was considering allowing Internet companies to broadcast minor sports events on the Web.

“Internet broadcasting is possible for sports that do not get a minimum amount of coverage on television,” said Dick Pound, chairman of the IOC marketing commission.

Currently, the IOC does not allow Internet broadcasting because it cannot be limited to geographic regions. The IOC, which is based in Lausanne, sells its broadcasting rights per region and country.

Pound said that smaller sports could benefit from web casting. “It’s in everyone’s interest to get as much coverage as possible,” he said.

Giving less important sports more exposure by putting them on the web would also help the IOC to achieve its goal of reaching the largest possible audience for the Olympic Games.

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SWI - a branch of Swiss Broadcasting Corporation SRG SSR

SWI - a branch of Swiss Broadcasting Corporation SRG SSR