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Anti-smoking campaign draws on cigarette ads
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The three-year campaign, Stop smoking. Change to SmokeFree., is aimed at encouraging consumers to kick the habit, according to Ursula Koch, head of the prevention unit of the Federal Health Office. The number of smokers had dropped to 23 per cent of the population by 2007 but is now stagnating, according to Koch, putting Switzerland…
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After much pressure from non-smokers, who point out that more than 9,000 Swiss die prematurely from smoking every year, a nationwide smoking ban came into effect on May 1, 2010. Smoking is now forbidden in Swiss public spaces such as restaurants, bars, schools and cinemas. However, establishments can build separate ventilated smoking rooms, and locales…
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While the overall number of smokers in Switzerland has remained stable in recent years, industry experts predict more demographic shifts among smokers in the years ahead. According to the study commissioned by the Federal Health Office, 27 per cent of the Swiss population aged 14-65 were smokers in 2009, the same percentage as in 2008,…
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