US tariffs dimmed Gruyère sales less than expected
Select your language
Generated with artificial intelligence.
Listening:
US tariffs dimmed Gruyère sales less than expected
Sales of Gruyère cheese did not decline as sharply last year as feared in light of US tariffs. According to the Interprofession du Gruyère (IPG), the decline was “largely” offset by strong sales figures in Switzerland.
+ Get the most important news from Switzerland in your inbox
“Ultimately, sales figures in 2025 will be slightly down, but not as disastrous as initially feared,” Olivier Isler, director of IPG, told regional broadcaster La Télé. According to IPG, sales to the US fell by 17% last year.
More
Reduced US tariffs ‘remain a burden’ for Swiss economy
This has an impact on production quotas. In 2025, IPG reduced the quantity of traditional Gruyère by 5% to anticipate the decline in demand. “That was a good decision, as stocks are now completely under control,” said Isler. For the current year, IPG has decided to further reduce its production quota by 3%.
US accounts for 30%
Despite the instability across the Atlantic, IPG intends to continue selling its products in the United States. “The American market remains a growth engine,” said Isler. In recent years, more than 4,300 tons of Gruyère have been exported to the US, accounting for 30% of Gruyère exports.
Isler also pointed out that the industry organisation is investing in 17 countries to increase sales. “We are trying to diversify the risks,” he told La Télé. The cheese is not only produced in the canton of Fribourg, but also in the cantons of Neuchâtel, Jura, Vaud, and Bern.
Adapted from German by AI/jdp
We select the most relevant news for an international audience and use automatic translation tools to translate them into English. A journalist then reviews the translation for clarity and accuracy before publication.
Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team from news agencies such as Bloomberg or Keystone.
If you have any questions about how we work, write to us at english@swissinfo.ch
External Content
In compliance with the JTI standards
More: SWI swissinfo.ch certified by the Journalism Trust Initiative
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.