Barry Callebaut to start chocolate production in Morocco
The Zurich-based chocolate manufacturer has acquired a production unit in Casablanca to expand its business in North Africa.
On Tuesday, Barry Callebaut announced the signing of an agreement with a distributor and manufacturer of confectionery based in Casablanca, Morocco. This is its first local production facility in North Africa.
The chocolate and cocoa products giant will acquire French-owned Moroccan confectioner Attelli’s manufacturing assets and enter into a long-term supply agreement for chocolate icing paste. The partnership allows Barry Callebaut to better meet local demands and accelerate its expansion in North Africa, a statement said.
“Thanks to the agreement, we can expand our product portfolio at the highest international quality standards and offer our customers a wider range in Morocco and beyond,” said Hadrien Devichi, general manager of Attelli.
Financial details of the deal were not disclosed.
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