100 years of Swiss graphic design

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E+U Hiestand, ABM plastic bag, 1960s Museum für Gestaltung

Carlo Vivarelli, Merce svizzera, 1952 Museum für Gestaltung

Josef Müller-Brockmann, Moins de bruit, poster, 1960 Museum für Gestaltung

Max Huber, Sirenella, Palais de Cristal-Palais de danse, 1946 Museum für Gestaltung

Hans-Rudolf Lutz, front cover of the Typograf monthly, 1977 Museum für Gestaltung

Ruedi Wyss, Taktlos 96 Bern-Basel-Zürich, poster, 1996 Museum für Gestaltung

Herbert Matter, Pontresina, poster, 1936 Museum für Gestaltung

Wirz Corporate, Type design by Bruno Maag and Dalton Maag, London, 2005 Museum für Gestaltung

Anonymous, UHT, pocket radio design, 2001 Museum für Gestaltung

Max Bill, Black Art, South African prehistoric petroglyphs, Zurich Arts and Crafts Museum, poster, 1931 Museum für Gestaltung

Carlo Vivarelli, Swissair, 1952 Museum für Gestaltung

First Glass, Toni yoghurt, ad from 1982 Museum für Gestaltung

Anonymous, Let’s groove to the Früehligsputz (spring clean), party flyer, 1997 Museum für Gestaltung

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Swiss graphic design has long been recognised as pioneering and of a high standard.

Graphic design is everywhere. It permeates everyday life, shaping culture and becoming part of our memories. “100 years of Swiss graphic design” looks at the range of this form of modern visual communication as well as the traditions that have become established. (Photos: Zurich Museum of Design)