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William Tell everywhere

Swiss hero is human billboard.

William Tell and his crossbow are symbols for Swiss quality and identity. They have been exploited by advertisers for years. The exhibition “Tell in Focus – posters from the Swiss National Library” illustrates just how they have been used. It can be seen at the Swiss National Library in Bern until March 30 2008. (All pictures: Swiss National Library Collection)

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR