Nestlé is teaming up with Japan's largest dairy-product producer
(Keystone Archive)
Nestlé Japan is entering a joint venture with Snow Brand Milk Products of Tokyo, the largest dairy products maker in the country.
As of February 1, both companies will own a half share of the new business, Nestlé Snow.
The new firm will supply the market with four types of products - yoghurts, beverages, desserts and dairy-based drinks - as well as handling marketing.
Snow Brand will look after production and sales for the new company.
Nestlé will take responsible for quality control.
Snow Brand is working to refresh its public image after contaminated milk products made over 14,500 customers sick last summer.
Instant coffee should be the first product to hit the shelves in February.
All rights reserved. The content of the website by swissinfo.ch is copyrighted. It is intended for private use only. Any other use of the website content beyond the use stipulated above, particularly the distribution, modification, transmission, storage and copying requires prior written consent of swissinfo.ch. Should you be interested in any such use of the website content, please contact us via contact@swissinfo.ch.
As regards the use for private purposes, it is only permitted to use a hyperlink to specific content, and to place it on your own website or a website of third parties. The swissinfo.ch website content may only be embedded in an ad-free environment without any modifications. Specifically applying to all software, folders, data and their content provided for download by the swissinfo.ch website, a basic, non-exclusive and non-transferable license is granted that is restricted to the one-time downloading and saving of said data on private devices. All other rights remain the property of swissinfo.ch. In particular, any sale or commercial use of these data is prohibited.
