Nestlé poster, circa 1898. Adverts for chocolate began to appear near the end of the 19th century, with nature and children featuring heavily. (Nestlé)
Chocosuisse
Two posters, both from around 1900. Johanna Spyri's Heidi had been published in 1880 and the tourism and advertising industries quickly jumped on its success, consolidating Switzerland's image in the mind of foreigners as a land of goats and mountains. (Chocosuisse)
Chocosuisse
Adventure and treats: posters for Suchard and Lindt, circa 1900. (Chocosuisse)
Chocosuisse
Men rarely featured in posters for chocolate. These ones for Cailler, later owned by Nestlé, are from the early 1900s. (Chocosuisse)
Chocosuisse
Chocolate-chomping cherubs from 1893
Apic/Getty Images
Linking Cailler chocolate with tradition and special occasions, circa 1900. (Nestlé)
Chocosuisse
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.