No pictures please! Anyone ignoring the warnings, according to the publicity campaign, faced a CHF5 fine ($5).
(www.gemeinde-berguen.ch)
A publicity stunt claiming anyone taking photos in the tourist resort of Bergün would be fined has ended after only two days.
The alleged ban in the village in the southeastern Alps of Switzerland generated headlines outside the country when it was announced earlier this week.
The stunt was the brain-child of a marketing agency commissioned by the Bergün authorities and regional tourist offices. The statement issued announcing that pictures would not be allowed said the local council had voted in favour of it by 46 to 2 votes.
The grounds? Photos of Bergün seen by people unable to visit the place would make them unhappy.
The local authorities claim the stunt reached millions of people worldwide thanks to media reports and social media.
Neuer Inhalt
Horizontal Line
subscription form
Form for signing up for free newsletter.
Sign up for our free newsletters and get the top stories delivered to your inbox.
All rights reserved. The content of the website by swissinfo.ch is copyrighted. It is intended for private use only. Any other use of the website content beyond the use stipulated above, particularly the distribution, modification, transmission, storage and copying requires prior written consent of swissinfo.ch. Should you be interested in any such use of the website content, please contact us via contact@swissinfo.ch.
As regards the use for private purposes, it is only permitted to use a hyperlink to specific content, and to place it on your own website or a website of third parties. The swissinfo.ch website content may only be embedded in an ad-free environment without any modifications. Specifically applying to all software, folders, data and their content provided for download by the swissinfo.ch website, a basic, non-exclusive and non-transferable license is granted that is restricted to the one-time downloading and saving of said data on private devices. All other rights remain the property of swissinfo.ch. In particular, any sale or commercial use of these data is prohibited.
