Whether it's Miss Cambodia Switzerland, Miss Pole Fitness, Miss Car Lover, Miss Bikini or Miss Handicap, the chances are there's a beauty competition for you.
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“Miss”, by photographer Martin Guggisberg, reveals what happens backstage as well as on it and takes a look at the experts, juries and viewers. Taken between 2006 and 2011, the images show the cult of the beauty queen when it was at its height in Switzerland.
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Sashes to sashes: the death of Miss Switzerland?
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Ever since Switzerland’s Stefanie Job won the inaugural Miss Europe in 1928, slim young Swiss girls have strutted around stages in swimming costumes being graded, usually by older men. But whereas public disapproval drove such shows from television screens elsewhere in Europe decades ago – the BBC announced in 1984 that it would “stop televising…
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.