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‘Made in Germany’ eclipses Swissness for first time

This content was published on Jul 14, 2016 The “Swissness Worldwide 2016” survey found that Switzerland’s image of openness remains intact despite a 2014 vote to restrict foreign workers. The Swiss brand also stands for hard work and reliability. This is particularly appreciated in China, India, Russia and Brazil – countries that are home to 40% of the world’s population. As a result,…