Internal: Archive

More

Modest director of luxury brand Rolex dies

This content was published on Jun 16, 2017 Borer’s death at the beginning of the week was announced by his family on Thursday. He was at the helm of Rolex from 1967 to 2001, during which time the company grew from 150 employees to 2,500. “I’ve simply done my job. Work is our family tradition,” said Borer in 2012 when he was awarded Honorary…