A referendum launched against a new law banning this form of communication has collected 2,300 signatures, the co-chairman of the referendum committee, said on Monday. A total of 1,921 valid signatures had been required.
Last month the local administrative council decided to ban billboards and other forms of street advertising, arguing that this improves the quality of the landscape.
However, the referendum committee, made up of parties on the political right, believes it is a serious infringement of the freedom of trade. The banning of billboards in Vernier would seriously harm many local businesses by creating a situation of unfair competition, it claims.
Citizens in the City of Geneva will also soon be asked to vote on similar ban on advertising in public spaces. A referendum launched by the political right against the law implementing the communal popular initiative “Genève zéro pub, libérons nos rues de la publicité commerciale” (Geneva – zero ads, let’s free our streets from commercial advertising) has collected the necessary signatures.
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The Swiss freethinkers’ association launched a campaign on Monday to collect donations to “give a voice to those people who feel plagued by the missionary slogans” plastered around the country. “We did it because so many people asked us to do it,” Reta Caspar, spokeswoman for the association, told swissinfo. “We hadn’t planned it –…
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