Trainer maker On can use Swiss cross on sports shoes
The shoe manufacturer On has been successful in its long-running battle with the Swiss authorities to use the Swiss cross on its running shoes.
Select your language
Generated with artificial intelligence.
Listening:
Trainer maker On can use Swiss cross on sports shoes
+Get the most important news from Switzerland in your inbox
The company has confirmed earlier media reports that the Swiss cross will be allowed to feature on its sports shoes.
The Neue Zürcher Zeitung (NZZ) explained on Monday that the Swiss Federal Institute of Intellectual Property (IPI) had relaxed its practices. Companies that develop in Switzerland but produce abroad can – under certain conditions – use the Swiss cross.
More
On faces complaint over use of Swiss cross on shoes made in Asia
On welcomes this clarification, it told the Keystone-ATS news agency, saying it is appropriate for the times and takes reality into account. The strength of the Swiss economy lies not only in production, but also in innovation, research, development and design.
Since On was created 16 years ago, all of these above-mentioned stages are carried out at its Zurich headquarters, where over 1,100 people work.
More
Swiss shoe company On exceeds CHF3 billion in sales for the first time
Adapted from Italian by AI/sb
We select the most relevant news for an international audience and use automatic translation tools to translate them into English. A journalist then reviews the translation for clarity and accuracy before publication.
Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team from news agencies such as Bloomberg or Keystone.
If you have any questions about how we work, write to us at english@swissinfo.ch
External Content
In compliance with the JTI standards
More: SWI swissinfo.ch certified by the Journalism Trust Initiative
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.