Bollywood ambassador boosts Indian tourist visits in winter season
The number of overnight stays by Indian tourists in Switzerland during the winter reason (December to February) increased by 11%.
This content was published on
2 minutes
In 2016, Switzerland Tourism had engaged the services of Indian film star Ranveer Singh to promote Switzerland as an adventurous destination for young Indians, especially during the winter.
“Ranveer Singh’s adventures in the snow have certainly led to a change of image of Switzerland in India. Nowadays, more and more young, urban, and individually traveling Indians are attracted by active holidays even during the winter season,” a representative from Switzerland Tourism told swissinfo.ch.
Only Taiwan (13.2%) and Iceland (18.2%) showed a greater increase in overnight stays during this period, revealed statistics released on Wednesday.
External Content
The majority of Indians prefer to visit Switzerland in the summer months of May and June. Almost 80% of all overnight stays were in the summer season in 2018. Many wish to escape the heat of the Indian summer and spend their vacation in cooler climes like Switzerland. Winter on the other hand has always been a niche market.
For decades, the Alpine nation has lured Indian tourists thanks to free publicity in the form of films that showcased its landscape in song and dance sequences. However, this waning trend has resulted in fewer young Indians being exposed to Switzerland. This could present a problem in the future considering that around 60% of Indian visitors to the country are under 35 years old, according to the Swiss Hotel Association.
More
More
Switzerland attempts a makeover to seduce young Indians
This content was published on
Will Indian film star Ranveer Singh help Switzerland shed its image as a “beautiful but boring” destination and attract young Indian tourists?
Young undocumented migrants gain easier access to vocational training
This content was published on
Rejected asylum-seekers and young undocumented migrants in Switzerland will have easier access to basic vocational training from June 1.
Migration: Swiss government wants to shorten reunification period for families
This content was published on
Family members of people temporarily admitted to Switzerland should in future be able to join them after two years instead of three.
This content was published on
2023 was a record year for the Rhaetian Railway in several respects. Never before has the narrow-gauge railway in Graubünden, eastern Switzerland, transported so many passengers and cars.
Swiss CFOs much more optimistic despite global uncertainty
This content was published on
The main concerns of business leaders in Switzerland are geopolitical uncertainty and the important trading partners Germany and China.
Record organ donation in Switzerland despite high rejection rates
This content was published on
More organ donations were recorded in Switzerland in 2023 than ever before. This was despite a high rejection rate of 58% by surviving relatives.
This content was published on
Seven years after the death of record-breaking Swiss mountain climber Ueli Steck, his estate is going to the Alpine Museum of Switzerland in Bern.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Indian tourist numbers jump after roping in Bollywood ambassador
This content was published on
Switzerland Tourism had engaged the services of Indian film star Ranveer Singh last November to boost the country’s visibility in the subcontinent. The objective was to convince more young Indians to visit the Alpine nation. It appears to have had an impact, with a 25.5% increase in visitor numbers and 27.1% increase in the number…
Swiss train named after Bollywood star Ranveer Singh
This content was published on
The train of the MOB railway company (Compagnie du chemin de fer Montreux Oberland Bernois) on the Golden Pass line between Montreux on Lake Geneva and the upscale resort of Gstaad will carry Singh’s name until the end of October. The schedule and announcements will refer to the train as the Ranveer Singh train for…
Swiss honour Indian filmmaker Yash Chopra with statue
This content was published on
The 350 kg statue, which now stands in Kurssaal Garden in the central Swiss town of Interlaken, canton Bern, is a replica of the one in Chopra’s film studio in Mumbai and was unveiled by his widow, Pamela Chopra. Chopra’s daughter-in-law, the Bollywood actress Rani Mukerji – who also featured in his films, such as the highly…
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.