Bollywood ambassador boosts Indian tourist visits in winter season
Images and videos of Ranveer Singh frolicking in the snow were seen by his tens of millions fans on Twitter, Facebook and Instagram.
Copyright 2018 The Associated Press. All Rights Reserved.
The number of overnight stays by Indian tourists in Switzerland during the winter reason (December to February) increased by 11%.
This content was published on
2 minutes
In 2016, Switzerland Tourism had engaged the services of Indian film star Ranveer Singh to promote Switzerland as an adventurous destination for young Indians, especially during the winter.
“Ranveer Singh’s adventures in the snow have certainly led to a change of image of Switzerland in India. Nowadays, more and more young, urban, and individually traveling Indians are attracted by active holidays even during the winter season,” a representative from Switzerland Tourism told swissinfo.ch.
Only Taiwan (13.2%) and Iceland (18.2%) showed a greater increase in overnight stays during this period, revealed statistics released on Wednesday.
External Content
The majority of Indians prefer to visit Switzerland in the summer months of May and June. Almost 80% of all overnight stays were in the summer season in 2018. Many wish to escape the heat of the Indian summer and spend their vacation in cooler climes like Switzerland. Winter on the other hand has always been a niche market.
For decades, the Alpine nation has lured Indian tourists thanks to free publicity in the form of films that showcased its landscape in song and dance sequences. However, this waning trend has resulted in fewer young Indians being exposed to Switzerland. This could present a problem in the future considering that around 60% of Indian visitors to the country are under 35 years old, according to the Swiss Hotel Association.
More
More
Switzerland attempts a makeover to seduce young Indians
This content was published on
Will Indian film star Ranveer Singh help Switzerland shed its image as a “beautiful but boring” destination and attract young Indian tourists?
Swiss-EU treaties: signatures handed in for Kompass initiative
This content was published on
The committee behind the Compass Initiative submitted the signatures it had collected to the Federal Chancellery on Friday.
This content was published on
Esther Grether has died aged 89. Considered one of Switzerland’s leading entrepreneurs, the owner of the Basel-based Doetsch Grether Group was also a major shareholder in the Swatch Group and an art collector.
This content was published on
The flag of the Swiss Wrestling Federation has been received at the start of the Swiss Wrestling and Alpine Festival in Mollis, canton Glarus.
Figurine heads in Zurich school not considered discriminatory
This content was published on
The 16 carved figurine heads in the auditorium of the Hirschengraben school building in Zurich are not discriminatory, according to an independent expert report.
Swiss political parties report income of CHF22.4 million for 2024
This content was published on
Ten parties reported income totalling CHF22.4 million for 2024, less than in the 2023 election year. The reports are based on the regulations for transparency in political financing.
FIFA loses multi-million lawsuit against Blatter and Kattner
This content was published on
Former FIFA officials Joseph Blatter and Markus Kattner do not have to pay back their own bonuses or the bonus totalling CHF 23 million paid to another FIFA official to FIFA. This was decided by the Zurich Labour Court.
How cancer cells makes healthy cells work for them
This content was published on
Cancer cells manipulate neighbouring cells for their own purposes: a research team at ETH Zurich has discovered that they can reprogram neighbouring cells in such a way that they help the tumour to grow.
This content was published on
The ban on non-residents entering the swimming pool in Porrentruy, canton Jura, expires on Sunday and would be extended until the end of the season, the mayor said.
Natural disasters: most Swiss back forced resettlement
This content was published on
The authorities should be allowed to order forced relocations if there is a medium-term risk of a natural event, according to 58% of participants in a survey.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Indian tourist numbers jump after roping in Bollywood ambassador
This content was published on
Switzerland Tourism had engaged the services of Indian film star Ranveer Singh last November to boost the country’s visibility in the subcontinent. The objective was to convince more young Indians to visit the Alpine nation. It appears to have had an impact, with a 25.5% increase in visitor numbers and 27.1% increase in the number…
Swiss train named after Bollywood star Ranveer Singh
This content was published on
The train of the MOB railway company (Compagnie du chemin de fer Montreux Oberland Bernois) on the Golden Pass line between Montreux on Lake Geneva and the upscale resort of Gstaad will carry Singh’s name until the end of October. The schedule and announcements will refer to the train as the Ranveer Singh train for…
Swiss honour Indian filmmaker Yash Chopra with statue
This content was published on
The 350 kg statue, which now stands in Kurssaal Garden in the central Swiss town of Interlaken, canton Bern, is a replica of the one in Chopra’s film studio in Mumbai and was unveiled by his widow, Pamela Chopra. Chopra’s daughter-in-law, the Bollywood actress Rani Mukerji – who also featured in his films, such as the highly…
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.