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Geneva Internationals: Improving storytelling in international development

Meet Joan Okitoi-Heisig, a communications specialist. Born in Kenya, she lived in Germany before moving to Geneva to help international development actors better communicate about their work. 

This content was published on November 25, 2021 - 09:00
Katharina Wecker

Joan Okitoi-Heisig is a freelance communications consultant. She helps big international organisations and small NGOs tell the public about their work. Her motivation is to amplify community voices so that they are heard on a global level. She writes, edits, and sometimes asks uncomfortable questions: what does the international development community get wrong about storytelling? 

Geneva hosts a vast variety of international organisations like the UN’s European headquarters and the World Health Organization. Switzerland’s second biggest city is home to about 750 non-governmental organisations and 177 diplomatic missions. More than 32,000 people from around the world work at these organisations. In our series “Geneva Internationals” we portray some of these people. 

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