Swiss perspectives in 10 languages launches iPad application in 9 languages

Bern, 13 December 2010 – is breaking new ground with the launch of a multilingual iPad application. This mobile, handy application will present a non-clichéd image of Switzerland in German, French, Italian, English, Spanish, Portuguese, Japanese, Chinese and Arabic.

You can enjoy on the iPad with a “touch and feel” experience. The presentation and design are unique; they were developed specifically with the iPad in mind and differ greatly from the internet platform. Navigation is carried out intuitively by touchscreen. It is easy for the user, even on the move, to scroll or tap on selected news and information about Switzerland. The articles can also be read offline – in the plane, train or bus.

“With this application developed in-house, is at the cutting edge of technology. The multilingual app is a first and we can be proud of it,” comments Pascal Dreer, head of Information Technology at

Apart from daily information, the app offers a look at the past week’s main Swiss events in a clearly-laid out way. The articles are accompanied by photo galleries, videos, podcasts and audio slideshows – all in outstanding quality.


Federico Bragagnini

Editor in chief for English

+41 31 350 95 29

Pascal Dreer

Head of  Information Technology

+41 31 350 95 94

Deeply Read

Most Discussed

In compliance with the JTI standards

More: SWI certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at

SWI - a branch of Swiss Broadcasting Corporation SRG SSR

SWI - a branch of Swiss Broadcasting Corporation SRG SSR