Persuasive posters and beautiful bills

MP3 file

The design world of political ads and paper bills

The man behind a controversial Swiss political advertisement tells his side of the story and the team behind the new 50 franc note unveils its hidden details.

This content was published on May 8, 2016 - 11:00

I lead efforts to understand our audience's needs and habits through data and engagement. I also oversee science coverage at SWI swissinfo.ch and serve on the management board. A dual citizen of Switzerland and the United States, I worked for trade publications and public media outlets in the US before joining SWI swissinfo.ch as a journalist and editor.

Veronica DeVore, swissinfo.ch

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Persuasive posters and beautiful bills

The man behind a controversial Swiss political advertisement tells his side of the story and the team behind the new 50 franc note unveils its hidden details.

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