Nestlé corrects recycling claims on plastic bottles
Swiss firm Nestlé along with Coca-Cola and Danone are amending their recycling claims on plastic bottles. This comes after discussions with the European Commission and EU consumer protection authorities.
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Nestlé corrects recycling claims on plastic bottles
The aim is to correct misleading statements regarding recyclability. According to a statement issued by the European Commission on Thursday, companies intend to replace statements on bottle labels such as “This bottle is made from 100% recycled plastic” with phrases such as “This bottle is 100% recycled. Excluding the cap and label”. Labels such as “Recycle me again” are also to be changed to “Recycle me”.
The European Commission and national authorities reviewed the revised claims and found them to be in line with EU consumer protection law. According to the Commission, Coca-Cola and Nestlé have already implemented some of their commitments, such as recycling pledges on digital channels.
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The case was triggered in 2023 by a warning from the European consumer organisation BEUC, which targeted misleading recycling claims on plastic bottles. The European Commission and the national consumer protection authorities subsequently entered into dialogue with the companies.
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Translated from Italian, reviewed by an English Department journalist.
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