Nestlé corrects recycling claims on plastic bottles
Swiss firm Nestlé along with Coca-Cola and Danone are amending their recycling claims on plastic bottles. This comes after discussions with the European Commission and EU consumer protection authorities.
The aim is to correct misleading statements regarding recyclability. According to a statement issued by the European Commission on Thursday, companies intend to replace statements on bottle labels such as “This bottle is made from 100% recycled plastic” with phrases such as “This bottle is 100% recycled. Excluding the cap and label”. Labels such as “Recycle me again” are also to be changed to “Recycle me”.
The European Commission and national authorities reviewed the revised claims and found them to be in line with EU consumer protection law. According to the Commission, Coca-Cola and Nestlé have already implemented some of their commitments, such as recycling pledges on digital channels.
+ Nestlé shamed as third-largest plastic polluter
The case was triggered in 2023 by a warning from the European consumer organisation BEUC, which targeted misleading recycling claims on plastic bottles. The European Commission and the national consumer protection authorities subsequently entered into dialogue with the companies.
+ How we produce news in English
Translated from Italian, reviewed by an English Department journalist.
See more Swissinfo articles in your Google results. Learn more
In compliance with the JTI standards
More: SWI swissinfo.ch certified by the Journalism Trust Initiative
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.